8 comps analyzed · list price set at $1,350,000 · peak showing demand at $1.2–1.3M band
May 18
CompletedPhase 2 — Coming soon exposurePre-MLS
✓
Compass Coming Soon published
2 Compass agents previewed your listing with clients · distributed to 28 Colorado Compass agents
2 client previews28 agents notified
Done
✓
Redfin Coming Soon published
Early buyer discovery before MLS activation
31 views2 favorites
Done
✓
MLS Coming Soon activated
Pre-market visibility to all MLS member agents ahead of Friday's active launch
June 3
In progressPhase 3 — Active launch weekJune 3–7
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Digital ad campaign launched
Ads targeting 10 buyer ZIP codes — running on Google, Instagram, and Facebook
GoogleInstagramFacebook10 target ZIP codes
June 3
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MLS agent outreach — Tara reviews buyer matches
Tara will identify all Denver/Boulder MLS agents whose clients were auto-matched to your listing and reach out directly
June 4
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Buyer agent text campaign launches
Direct outreach to agents actively showing in your area and price range — creating urgency ahead of Friday
June 4
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MLS listing goes active
Syndicated to Zillow, Realtor.com, Compass.com, Redfin, and 100+ portals — full market exposure
Fri, June 5
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Open house weekend
Hosted by Tara Littell & Patricia R. Murphy
Saturday, June 6
10:00 – 12:00 pm
Morning window — peak foot traffic
Sunday, June 7
1:00 – 3:00 pm
Afternoon follow-up session
June 6–7
Your listing already has real buyer interest before it's even active — 31 Redfin views, 2 saved favorites, and 2 Compass client previews. The Friday active date and back-to-back open house weekend are designed to concentrate buyer energy and maximize your negotiating position.
Showing demand by price band
$1.0–1.1M
19.1%
$1.1–1.2M
28.7%
$1.2–1.3M ★
30.6%
$1.3–1.4M
9.6%
$1.4–1.5M
10.2%
★ List price positions at the top of the peak demand zone